Many people that have discovered online marketing often find themselves asking how much they will spend in marketing campaigns. The answer is quite simple, the cost of online advertising ranges from free to very expensive.
The cost of online advertising is however pegged on the type of advertising platform you are using. It is also necessary I remind you that free advertising doesn’t necessarily stand for low-quality advertising.
In actual sense, free cost of online advertising means that you will pay in the amount of time the advertising will take effect as opposed to the amount of money you spend on it.
Free or low cost of online advertising processes include the flowing:
- Marketing the website through articles
- Blogging of a free platform
- Placement of free online classified ads
- Social networking and forum posting
- Free traffic exchanging
When it comes to free cost of online advertising, article marketing is one cost free but effective online advertising platform. In essence, article marketing refers to the production of informative articles targeted to a specific audience that will read information provided and take action.
Cost of Online Advertising
Cost of advertising through articles is not only free but it builds the sites credibility but it may lead to higher ranking on search engines and this means more exposure.
The more your site gets exposed, the more you benefit from zero cost online advertising.
Other zero cost of online advertising platforms include setting up of social media platforms, sites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and many more social network sites.
These sites serve as free but beneficial online advertising platforms that create strong customer base platforms.
On the other hand, there are free online advertising platforms such as; online classifieds allow users to engage in hard-core promotional advertising. If you are creative enough and you put your mind into it, you can generate a huge customer base all from zero cost of online advertising processes.
When it comes to paid advertising, here you will put an actual figure on the cost of advertising. The most prominent and successful paid advertising platforms include; PPC (pay Per Click) Banner advertising and online magazines advertising.
Pay Per Click advertising comes in two forms, very cheap and very expensive. The cost of online advertising under this category is pegged on the bid you place forth.
This means, if you are running on a tight budget it is essential that you place a low bid particularly on keywords that have almost no competition.
By using platforms such as Google Adwords you will be able to search for and find uncompetitive keywords that you should advertise on. The more your advertise on these keywords, the more you are likely to get traffic, the higher the traffic you generate, the more you should bid on keywords that are placed in higher search terms to get a bigger traffic flow.
Another paid cost of online advertising platform is e-zine advertising. The prices here vary in length. The price you pay for advertising on an e-zine is purely dependent on the size and quality of your subscriber list.
This means, before you place an advert on an e-zine, you need to research on the best platform to place your ad.
Another cost of online advertising emanates from placement of banner ads. The cost of online advertising for placing banners are however dependent on the site you choose to place your banner on.
To Your “Online Advertising” Success,